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Terms of Service

Last updated: March 18, 2026

These Terms of Service ("Terms") apply to your use of all services operated by Ella Software, LLC ("Ella," "we," "us," or "our"), including our marketing website at ella.kids, our platform at ellakids.app, and any other domains or services we operate (collectively, the "Services").

By accessing or using the Services, you agree to be bound by these Terms. If you do not agree, do not use the Services. You must be at least 18 years old to create an account.

Questions? Email us at hello@ella.kids.

1. Who We Are

Ella is an AI-powered platform that helps professionals and caregivers create visual supports for neurodivergent children. Our users include special education teachers, therapists, school staff, parents, and guardians. The Services are designed exclusively for adult use.

2. Your Account

You are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account. You agree to provide accurate information when registering and to keep it current. If you become aware of any unauthorized use of your account, notify us promptly at hello@ella.kids.

We reserve the right to suspend or terminate accounts that violate these Terms, at our sole discretion.

3. Acceptable Use

You agree to use the Services only for their intended purpose — creating visual supports for neurodivergent children in professional, educational, or caregiving contexts.

You agree not to:

  • Use the Services to create any content that violates applicable law or infringes the intellectual property rights of any third party, including copyrighted characters, branded imagery, or protected works
  • Use the Services for any unlawful, harmful, or abusive purpose
  • Attempt to reverse engineer, copy, or replicate any part of the Services to build a competing product
  • Sell, resell, sublicense, or commercially exploit the Services in any unauthorized manner
  • Use the Services to store, transmit, or generate content that is illegal, defamatory, obscene, or harmful to children
  • Attempt to gain unauthorized access to any part of the Services or related systems

Ella reserves the right to remove content or suspend access if we determine, in our reasonable judgment, that these standards have been violated.

4. Content You Create

Your ownership

You retain ownership of the content you create using the Services, including the descriptions, configurations, and context you provide. You grant Ella a limited license to store, process, and display your content solely to provide the Services to you. We do not claim ownership of your content and do not use it to train AI models.

Access to content you have created may be subject to the plan tier associated with your account. Ella reserves the right to limit retrieval or export of content for accounts on free or inactive plans.

AI-generated output

Visual supports generated by Ella are produced using AI models based on your inputs. Copyright law as it applies to AI-generated content continues to evolve. Ella grants you a broad license to use, download, print, and share any content generated through your use of the Services for your intended purpose — supporting a child in a professional, educational, or caregiving context. We make no warranty regarding the copyright status of AI-generated output under applicable law.

Your responsibility

You are responsible for reviewing all generated content before use. Ella does not make clinical, therapeutic, or educational decisions. All output is a tool to support the judgment of the professional or caregiver using it.

Content access on organizational plans

For accounts subscribed to an organizational or institutional plan, access to content created under that plan — including retrieval, export, and continued use within the platform — is contingent on maintaining an active subscription. If an organizational subscription lapses or is cancelled, Ella reserves the right to limit or restrict access to content associated with that account. Individual user accounts are not subject to this restriction.

5. Subscriptions and Billing

Plans and payment

Access to certain features requires a paid subscription. By subscribing, you authorize us to charge your payment method on a recurring basis at the rate corresponding to your selected plan. All fees are stated in US dollars.

Renewals and cancellation

Subscriptions renew automatically at the end of each billing period unless cancelled before the renewal date. You may cancel your subscription at any time by signing in to ellakids.app, selecting Account from the main menu, and following the prompts to cancel. Cancellation takes effect at the end of the current billing period — you will retain access through that date.

Refunds

We do not offer refunds for partial billing periods or unused credits, except where required by applicable law. If you believe a charge was made in error, contact us at hello@ella.kids within 30 days of the charge.

Changes to pricing

We may change subscription pricing with at least 30 days' notice. Continued use of the Services after a price change takes effect constitutes acceptance of the new pricing.

6. Intellectual Property

All intellectual property in the Services — including the platform, software, design, trademarks, and content we produce — is owned by Ella Software, LLC or its licensors. These Terms do not transfer any ownership or intellectual property rights to you beyond the limited access rights described herein.

You are not permitted to use Ella's name, logo, or trademarks without our prior written consent.

7. Third-Party Links and Services

The Services may contain links to third-party websites or integrate with third-party services. We are not responsible for the content, privacy practices, or terms of any third party. Use of third-party services is at your own risk and subject to their own terms.

8. Disclaimers

The Services are provided on an "as is" and "as available" basis. Ella makes no warranties, express or implied, regarding the Services, including warranties of merchantability, fitness for a particular purpose, or non-infringement. We do not warrant that the Services will be uninterrupted, error-free, or free of harmful components.

AI-generated content is not guaranteed to be accurate, appropriate, or suitable for any specific child or situation. Users are solely responsible for reviewing and applying their professional or caregiving judgment before using any generated material.

9. Limitation of Liability

To the maximum extent permitted by law, Ella's total liability to you for any claims arising from or related to these Terms or your use of the Services will not exceed the greater of (a) the amount you paid to Ella in the three months preceding the claim, or (b) one hundred US dollars (US $100).

In no event will Ella be liable for any indirect, incidental, special, consequential, or punitive damages, including lost profits or data, even if we have been advised of the possibility of such damages.

Some jurisdictions do not allow certain liability exclusions, so the above may not apply to you in full.

10. Termination

These Terms remain in effect while you use the Services. We may suspend or terminate your access at any time for any violation of these Terms. You may stop using the Services and request deletion of your account at any time by emailing hello@ella.kids.

Upon termination, your right to access the Services ends immediately. Sections 4, 6, 8, 9, 11, and 12 survive termination.

11. Governing Law

These Terms are governed by the laws of the State of Delaware, without regard to its conflict of law principles. Any disputes arising from these Terms or your use of the Services that are not resolved informally will be subject to the exclusive jurisdiction of the state and federal courts located in Delaware.

Before initiating any legal proceeding, you agree to contact us at hello@ella.kids and give us 30 days to attempt to resolve the issue informally.

12. General

Entire agreement. These Terms, together with our Privacy Policy and AI Policy, constitute the entire agreement between you and Ella regarding the Services.

Updates. We may update these Terms from time to time. We will notify you of material changes by email or by posting a notice on our website at least 30 days before the changes take effect. Continued use of the Services after that date constitutes acceptance of the updated Terms.

Severability. If any provision of these Terms is found to be unenforceable, the remaining provisions will continue in full force and effect.

No waiver. Our failure to enforce any provision of these Terms does not constitute a waiver of our right to enforce it in the future.

Assignment. You may not assign your rights under these Terms without our prior written consent. Ella may assign these Terms freely.

13. Contact

Ella Software, LLC hello@ella.kids

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